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Malene Stanley - Kids Fashion PDF  | Print |  E-mail
Written by Malene Stanley   

Is it just me or is there an increasing tendency in the UK to dress children as mini adults?

I am, as many of you, a typical working mum who these days seem to be specializing in multi-tasking (a concept my husband is still to discover). I don't like shopping with young children in tow, and when I finally undertake what is supposed to be 'our favorite past time activity' I end up spending more time bribing my children than I actually do looking round the shops. In my
Kids Should Be Kids
pre-kids era I would have sworn never to resort to bribery; - but hey ho we all learn! I whole heartedly believe that kids should not wear high heels, g-strings and cropped tops and why o why should I pay lots of money for tops with logos (I do not want my children to represent an advertising board). They are kids for such a short time, so let them be dressed as kids!

So born out of my frustration with the choice on the UK market, I went back to Denmark from where I originate and tracked down suppliers and purchased suitcases full of children's clothes. I could well be accused of being biased, but I have always admired the Scandinavian ability to dress their kids in cool, funky, traditional clothes without straying from the fact that kids should be dressed as kids and not as mini adults.

So here we are a few months down the line and www.kidsshouldbekids.co.uk is now up and running. I have no experience of the clothing industry (my Saturday job in NEXT had not provided me with any inside industry knowledge) and even when I exaggerate, my technical knowledge could be written on the back of a stamp. But the site is now live, and all the hard work has
Marlene
been worth it because I so passionately believe that kids should be dressed as kids and not mini adults. I will continue on this mission of mine in the aim to provide parents with not only a convenient way of purchasing children's clothes (gone are the days of dragging screaming kids round the shops) but also in the aim to provide an alternative to the worrying trend of inappropriate children's clothing.

The process I have been through proves that if you really want do something you can, but you need a lot of determination (and yes stubbornness). Also, as much as I love my kids, it has been very rewarding to do something for me and in a funny way the process has proved to me that 'I' still exist although I, for some time was hidden beneath nappies, baby food and all the other things that goes with being a mum.

I hope to be able to offer you a fresh and creative approach to children's clothing. Parents seem to love the effortless style of the clothes and the vibrant and fun designs. The materials are great, soft, comfortable and durable in beautiful designs.

I hope you like the website and find it easy and convenient to use. Welcome to Kids Should Be Kids!

To contact Malene:

Visit her web site:

Kids Should Be Kids
 
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