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Malene Stanley - Kids Fashion |
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Written by Malene Stanley
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Is it just me or is there an increasing tendency in the UK to dress
children as mini adults?
I am, as many of you, a typical working mum who these days seem to be
specializing in multi-tasking (a concept my husband is still to
discover). I don't like shopping with young
children in tow, and when I finally undertake what is supposed to be
'our favorite past time activity' I end up spending
more time bribing my children than I actually do looking round the
shops. In my
pre-kids era I would have sworn never to resort to
bribery; - but hey ho we all learn!
I whole heartedly believe that kids should not wear high heels,
g-strings and cropped tops and why o why should I pay lots of money for
tops with logos (I do not want my children to represent an advertising
board). They are kids for such a short time, so let them be
dressed as kids!
So born out of my frustration with the choice on the UK market, I went
back to Denmark from where I originate and tracked down suppliers and
purchased suitcases full of children's clothes. I
could well be accused of being biased, but I have always admired the
Scandinavian ability to dress their kids in cool, funky, traditional
clothes without straying from the fact that kids should be dressed as
kids and not as mini adults.
So here we are a few months down the line and
www.kidsshouldbekids.co.uk is now up and running. I have no experience
of the clothing industry (my Saturday job in NEXT had not provided me
with any inside industry knowledge) and even when I exaggerate, my
technical knowledge could be written on the back of a stamp.
But the site is now live, and all the hard work has
been worth it
because I so passionately believe that kids should be dressed as kids
and not mini adults. I will continue on this mission of mine
in the aim to provide parents with not only a convenient way of
purchasing children's clothes (gone are the days of dragging
screaming kids round the shops) but also in the aim to provide an
alternative to the worrying trend of inappropriate children's
clothing.
The process I have been through proves that if you really want do
something you can, but you need a lot of determination (and yes
stubbornness). Also, as much as I love my kids, it has been
very rewarding to do something for me and in a funny way the process
has proved to me that 'I' still exist although I,
for some time was hidden beneath nappies, baby food and all the other
things that goes with being a mum.
I hope to be able to offer you a fresh and creative approach to
children's clothing. Parents seem to love the
effortless style of the clothes and the vibrant and fun
designs. The materials are great, soft, comfortable and
durable in beautiful designs.
I hope you like the website and find it easy and convenient to
use. Welcome to Kids Should Be Kids!
To contact Malene:
Visit her web site:
Kids Should Be Kids
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