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Written by Jason Swanson
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The word 'niche' is defined as: "A special area of demand for a
product or service". 'Marketing' is defined as: "The opportunity
to buy or sell". If you put the two works together, niche
marketing means buying or selling a product or service in a
special area of demand. All that really means is that a product
or service is being sold to the people who are most interested
in that particular product or service and not to the world in
general.
Oftentimes big businesses use niche marketing. For example, a
company that makes computers and computer accessories might
advertise all-in-one copy/printer/scanners to the home computer
user while at the same time advertising single function machines
to large businesses.
One of the things that make niche marketing so attractive to
sellers is that their advertising budgets go further. It costs
less to advertise to a specialized market than it does to
advertise to a broader market.
Niche marketing must be designed to meet the unique needs of the
targeted audience. Niche marketers must tailor their product to
meet those unique needs. If, for example, you have designed a
product to make poodle grooming easy enough for the untrained
professional to do it, those who own poodles will be most
interested in your product. Those who own Blood Hounds or cats
couldn't care less. If you have written an e-book that will
explain how to start and succeed at an on line business, those
who are looking for that information are your niche market.
Those who are happy doing what they are doing are not interested
at all.
Niche marketing is a very effective and cost efficient way to
advertise and sell specific products or services to a specific
audience or, hopefully, buyers of that product or service.
About the Author:
For more tips on writing your Internet business
plan, visit the On line
Business Marketing Strategies website.
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